There are 3 main ways to capture contact information:
1. On the Phone
2. In the Store
3. On the Internet
Phone Call Lead Capture
Here’s and example of a phone script you could use: Hi this is Mary with ABC Furniture, how can I help you? I’m interested in a price on your leather sofa’s, how much do they cost? Well, we’d be happy to get you a price on that, while we get someone to take care of that, may I ask who I’m speaking to? John. Okay, John, and just in case we get disconnected could I get your phone number? Yeah, it’s 123-123-1234
Walk in Store Traffic
While the prospect is looking around the store, you’ll have someone approach them with a gift of some kind. DO NOT have your salespeople approach and ask “May I help you?” This is DEADLY. We all know what the response is to that.
So they approach with a bottle of water, or soda or even a “special offer coupon” whatever it is you come up with. Make the approach non-threatening.
Script:
“Hey there, we want to always make sure our clients (use the word client or member, never customers) are comfortable while visiting us, so I wanted to gift you this bottle of water.”
Internet website Leads
The key to everything we’ve talked about is GIVING the prospect something of value, in order to GET something of value. The same principle holds true on the internet. Statistics have shown that over 70% of consumers go to the internet before making a buying decision. That number INCREASES every single day. I’m not saying you have to have an expensive site, or have “optimization” or any of that stuff. NOPE, you just need to direct traffic to your site via your marketing and advertising and have a tool to capture that information once they are there.
So there you have it, 3 sure-fire ways to capture leads of prospects and boost your sales conversions. Now get out there and start capturing your visitors information!